Music Magazine Institutions Research

Music Magazine Institutions Research

Bauer

Bauer Media Group is a European-based media company, that manages a brand of more than 600 magazines, over 400 digital products and 50 TV and radio stations around the globe. they have a massive continental reach like the UK, Germany, Poland, Australia and the us. They have thousands of employees and have a powerful hand over the media world. 

The company was founded 1875 by Ludolph Bauer, when he set up his own printing business in hamburg, he then launched his own advertising magazine and became even more successful during after world war 2 by selling youth magazines. he then starts setting up in radio and tv with great success catapulting him forward. after great success in Europe they made the big jump over the pond in america and were blessed with further success in the us, they released the first women's magazine in america, with great success.

Bauer company magazine: KERRANG!

Future

Future is a international publishing group, they have over two hundred prints titles, apps, websites and events. founded in 1985 with one single print title they have expanded over UK, US and Australia with over five hundred employees working in their branches. they reach hundred million consumers globally, they brand out in music, radio and photography.

 Founded by Chris Anderson in Somerset, 1985, with one magazine, Amstrad Action.

Q

Q is a music magazine company owned by Bauer, which monthly produces a music magazine which typically focuses on reviewing new music, film, concert and radio shows. Much of the magazine is devoted to interviews with popular musical artists. It is well known for compiling lists, It has created many lists like "The 100 Greatest albums".it was founded in 1986 by Mark Ellen and David Hepworth, who were dismayed by the music press of the time, which they felt was ignoring a generation of older music buyers who were buying CDs.

uses and gratifications

uses and gratifications

Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. Uses and gratifications is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", Uses and gratifications focuses on "what do people do with media?"

Modern applications of uses and gratifications research
Mobile phone usage

Mobile phones, a comparatively new technology, have many uses and gratifications attached to them. Due to their nature of mobility, constant access, and options to both add and access content, this field is expanding with new research on the motivations behind using mobile phones.

In general, people use mobile phones for the following uses and gratifications

• Affection/sociability
• Entertainment
• Instrumentality
• Psychological reassurance
• Fashion/status
• Mobility
• Immediate access

Social media usage

Recent research has looked at social networking services, personal and subject-based blogs, and internet forums put together to study the U&G in posting social content, the relationship between gratifications and narcissism, and the effects of age on this relationship and these gratifications. Users have motivations of the following overall:

• Social and affection
• Need to vent negative feelings
• Recognition
• Entertainment
• Cognitive needs 

Music magazine contents page analysis

The Uses and Gratifications Theory can be used to describe why some people would want to look at a music magazine. We could say that someone would want to look at a music magazine because they are interested in music. Another example could be more specific, such as someone might be interested in reading about the band oasis or another example would be someone who is interested in reviews on concerts or radio shows, or tour recommendations.   

student magazine research

research

 

these are two different magazines that i will be drawing inspiration from, they are both marketed towards young adults they both give advice about school life, they are long running magazines and are used frequently by students. their marketing and aesthetic are very successful to teens because they have bold colours and large loud typography its is very easy to see what the front cover reads so is easily noticed by teens. 

a problem i see with these magazines is that they are heavily marketed to girls, i would like to try and appeal to a male teenage audience as a lot of boys could do with advice. they way i will ry to market to young male adults is by having a male on the cover and maybe using boyish colours. 

Teen Vogue
A bright focus point of model to attract potential buyers, dynamic contrast in background and title to further interest buyers, cover lines attract costumers but don't over shadow model and title but still give great information into the magazine, the main cover lines is placed well so it doesn't shade over the model.

Seventeen
This magazine has bright model in centre of the cover this interests the potential buyers in the magazine, the main header is vibrant and enchants buyers,